The Engineering of Opportunism

We’re on vacation.

Everything here is meticulously engineered to make you reach into your pocket more often than ever.

And everything is a bit more expensive than back home because… simply put, you’re in a situation of greater need.

Do you need fuel?

Water?

A bit of shade?

A place to park?

Pay a little more. Your need is our opportunity.

If you did this in my neighborhood, I would never buy from you again.

But here I am, far from home — and chances are, I’ll never buy from you again anyway.

And that is also your opportunity.